Using stories to win people, to develop trust and to give wings to projects. This is possible not only in private life but also in business.
We are happy to support you in your projects: Artikel Bund Storytelling and Artikel in Alpha .
Personal storytelling
Good stories get attention and mobilize people for action. They are easily remembered (episodic memory). Therefore, more and more peole and organizations use storypower.
Storytelling for Powerpointer: We show you how to use storytelling in your presentations to make them more effective.
Individual Coaching, for leadership: How to win people for change; how to work with vision stories.
Storytelling in firms
Storytelling leads to a direct benefit in many areas of your business. In knowledge management, for strengthening teams, in change processes, in risk management, and in marketing.
Bella Storia, the first story pilot of Swiss railways (SBB)
Bella Storia is searching for stories and thanks with a rose. Goal: support a change process.
Anchor values and vision statemens in organizations: Organize an event, in which middle management or collaborators tell stories about the corporoate value statements. Organize a competition and give a price to the best stories. Distribute the stories on your intranet. Storytelling helps to anchor the topics in the organization in a sustainable way.
Marketing in Small-/medium enterprises and campaigns: Sensitize your collaboration for the value of stories, for example in aquisition. Encourage them to tell authentic and positive stories about the firm. Enjoy how good stories are remembered, and help to develop trust and to win new customers.
Artikel in KMU Zeitschrift
Exchange of experiences (tacit knowledge) through stories: e.g. about risks, success factors, good experiences.
Artikel Storytelling SafetyPlus
Corporate Storytelling
Together with the Institute of Applied Media Science of the ZHAW University of Applied Science, we work on the development of methods for Corporate Storytelling.
Seite Coporate storytelling
Community Storytelling
Values and experiences are communicated through stories. This is used to develop a sense of community in informal and formal groups. It helps to reduce prejudices. People are encourage to change behaviour.
We work with storytelling circles or with storyclips. In health promotion, for the integration of migrants, or in school projects.
Examples of projects
Cancer ligue of the canton of Bern
„Living despite the diagnosis“ People affected by cancer tell stories about their “inner resources”
www.bernischekrebsliga.ch
ETH Zurich, Communication
Why ETH Zurich? Students tell when and why they decided to study in Zurich.
www.ethz.ch
Swiss Agency for Development and Cooperation
Water – Success Stories of Swiss Development Cooperation
www.deza.admin.ch/de/Home/Dokumentation/Videos
Pedagogical University Zug: Institute of Speech
Idea and support to the design of the first storytelling festival.
www.zug.phz.ch/dienstleistungen/zentrum-muendlichkeit
Swiss railways (SBB)
Story-Campaign: Belle Storia is looking for stories from SBB employees about moments in which they surprised their customers positively.
BellaStoria Booklet
Trainings for firms, coaching of leaders
In large firms (e.g. UBS, Generali Insurances), in small and medium enterprises, for public administration, or in Non-Profit Organizations
